training

Skellie 31 Days to Becoming a Better Blogger

A task a day, for one month. Some are very little, others will take a little while, all of them will make you (and your blog) better.


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Make the next month your best blogging month yet — one day at a time.

Day 1. Write a better ‘About’ page. A more gripping About page will help convert more new visitors into loyal readers. You can almost guarantee an effective About page by answering the question: “What does this blog have to offer?”

Day 2. Start using more images in your posts. Readers like images — they help set the tone of your blog post, illustrate metaphors and generally make your posts more interesting to look at. You can use a free stock photography service, but you can also use sensational Flickr images.

Day 3. Write a week’s worth of posts in advance. Developing the habit of writing in advance will give you a safety net of content to fall back on when you’re lazy, busy or uninspired. Writing and posting in the same time-frame will inevitably lead to an erratic posting habit, because your readers will never know what to expect from you. Write enough posts in advance and you could also earn the right to a blogging holiday.

Day 4. De-clutter your sidebar. Clutter likes a sidebar in the same way that monkeys like trees. If you have less in your sidebar, you can focus bigger chunks of attention on what’s really important (your feed link, categories and popular posts). Remove unnecessary widgets and put your blogroll and archives on their own dedicated page. It can also be a good idea to remove underperforming ads.

Day 5. Highlight your most popular posts. Linking to your blog’s most popular posts in a prominent location is essential practice, because it gives new visitors a place to go. They don’t have time to search around for good content: the want to see the best you have to offer, straight away. Linking to popular posts can help ensure that the links and comments keep coming, even after the post is several months old.

Day 6. Start making friends on a social media service like Digg or StumbleUpon. These services are a great place to network, because you’ll be establishing relationships with people who have the potential to send hundreds of visitors to your articles. If you vote up their content, you may be able to call in a favor later on by asking them to vote up posts you’ve written.

Day 7. Pitch a guest-post idea at the most popular blog in your niche. Guest-posting is a fantastic way to raise your profile and bring targeted traffic back to your blog. Navigate to the most popular blog in your niche and think of a post idea you think would work well there (but make sure it’s one they haven’t posted about before). Pitch your idea to the blogger and offer to write the full article if they’re interested. If not, you can always use the idea on another blog, or on your own blog.

Day 8. Craft a great resource-list. Resource lists are very popular with social media and can be quite easy to make, particularly if you already have the resources on hand. Pick a topic your target audience is keenly interested in and create a list of resources relating to that topic. You can use your own bookmarks if you have enough. If you’re short on links, a del.icio.us search for your topic will return hundreds if useful links people have saved using your chosen topic as a keyword.

Day 9. Offer a free service to your readers (without expecting anything in return). Whether it’s a logo redesign, free post ideas, a design review, social media votes or 15 minutes worth of free consulting, giving something valuable away for free without expecting anything in return will leave a lasting impression on your readers (and might attract a few links, too).

Day 10. Pitch a link to one of your blog posts to three other blogs in your niche. Take the most popular post on your blog and pass along the link to the bloggers behind three popular blogs in your niche. If they like it, they may link to it in their next link round-up.

Day 11. Add social media links to the bottom of your posts and to your feed. While most people will vote for your posts via the toolbar, social media links or icons can remind people to vote for your post if they liked it. It’s even more essential to add these buttons to your feed, because there’s no easy way for people to vote straight out of their feed reader. Using a FeedFlare to put an ‘Add a Comment’ link at the bottom of your feed items is also a good idea. FeedFlares are available under the ‘Publicize’ tab in your Feedburner control panel.

Day 12. Participate in the comments on one of your own blog posts. Readers will feel as if you’re interested in what they have to say, you might learn something, and you’ll also increase the comment count on your post.

Day 13. Work out an editorial calendar for your blog. It’s a lot harder to put off writing a post when you know exactly when your blog is due for an update. Working out an editorial calendar can help give your blog a sense of rhythm. It can also make you more productive through setting firm deadlines for new posts.

Day 14. Prune your feed subscriptions. I suspect some bloggers spend as much time reading feeds as they do writing posts. Pruning your feed collection can help you save quite a bit of time. If you find yourself regularly skipping feed items from a particular blog, or if you can’t think of one thing you’ve learned from reading a particular blog’s posts, it’s probably best if you unsubscribe.

Day 15. Write a 10-page report or mini eBook. A few hours work will result in a free report you can distribute to feed subscribers only, give out to your readers and encourage them to share, or otherwise leverage to bring more traffic back to your blog. If it’s really useful, it might even go viral.

Day 16. Try adding a new income stream to your blog. If it wasn’t clear already, blog advertising programs can be unreliable. You might be on to a sweet thing with one form of advertising at the moment, but what if the service changes, or goes bust — taking your income with it? If you’re monetizing your blog it’s a good idea to have at least two strong income streams in place, so that if something goes wrong with one, you’ve still got backup.

Day 17. Think up 20 post ideas you can use. Once you know what you’ve got to write, starting becomes a lot easier. Set aside a day to brainstorm 20 post ideas you could definitely see yourself using on your blog. Alternately, you could just use twenty of Mark’s pre-made blog post ideas.

Day 18. Thank your readers. Set aside a day to say thank you to your readers — even if it’s just a short sentence at the bottom of your latest post. Of course, if you can be innovative in the way you say thanks to your readers, it’s a lot more likely to leave an impression.

Day 19. Update your blogging software to its latest version. Out of date blogging software can be vulnerable to bugs and attacks from hackers. Just make sure to back up your previous install (and that you know what you’re doing). You might need to spend some time researching the transition before you actually begin the process.

Day 20. Create strong, alpha-neumeric passwords for all your accounts. If any of your blogging related passwords are single, Dictionary words or letters only, it would be quite easy for a determined hacker to break into one of your accounts. Set aside this day to strengthen your passwords by using combinations of letters, numbers and punctuation that exceed 8 characters in length. Make sure to keep your new passwords written down somewhere in a safe place (and write them down carefully).

Day 21. Sit down and analyze your stats for the last month. Statistics can tell you a lot about what worked and what didn’t. Analyzing stats over an extended period can reveal visitor trends, popular posts and which of the promotional activities you undertook were worth doing.

Day 22. Ask someone to guest-post on your own blog. If you’re friendly with another blogger, invite them to write on your own blog. If your blog is more popular than theirs you’ll have a better chance of being accepted. A guest-poster can inject a bit of freshness into your blog and, most importantly, allow you to focus on tasks other than content creation for a day.

Day 23. Do some SEO on your blog. SEO can be tricky, but if you know a little bit about it, set aside a day to revise and tweak your blog’s SEO. Alternately, you can take the time to learn how to optimize your blog for search engines.

Day 24. Buy a $5 StumbleUpon advertising campaign for your best post. $5 buys roughly 300 visitors. If some of those StumbleUpon visitors end up adding more votes to your article, the result could be a traffic snowball much larger than the one you paid for! Before you start, you can read this post at ProBlogger on advertising with StumbleUpon.

Day 25. Design a custom logo for your blog, or get someone to do it for you. Blog branding is essential. If you’re using a free theme without any distinct branding, your blog will probably end up looking like at least a dozen other blogs using the same theme. If you have any ability with image editing software, design a custom logo. Even using a distinctive, free font to write your blog’s name in big letters can do the job adequately. If you want to go the extra step, you can pay a freelancer or logo design company to brand your blog.

Day 26. Join a popular forum in your niche. A link back to your blog in your forum signature can generate more incoming traffic than a dozen comments spread over multiple blogs.

Day 27. Spend two hours or more on a single post. If you spend a lot of time on a single post you’re likely to end up with a lot of value in one place. Investing extra time in a post can result in some pretty cool rewards.

Day 28. Process your email inbox to empty. You’ll need to answer your emails eventually, so why not do it today? An empty inbox is a welcome sight for any blogger.

Day 29. Start a dialogue with another blogger in your niche. Say hello, offer your help, comment on a post they’ve written — however you do it, send an email to another blogger in your niche and don’t ask anything of them. If you can strike up a conversation (or at least a connection) there may be future opportunities where you can do a favor for the other blogger and, later, have that favor returned.

Day 30. Hold a small competition with a modest prize. Whether it’s an eBook, a free consultation, a DVD or a CD, a small prize and a small competition can help boost reader engagement and participation in your blog without denting your finances too much.

Day 31. Take a day off blogging. You’ve earned it! Set aside some time to reflect on the thirty things you’ve done this month to improve your blog. You really should be proud of yourself.



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What others said...

31 Comments
On 17 Jan 2008, 1:09 am,

Wayne Liew said

I couldn’t agree more that setting up a good About page right from the start is the most important thing for a blog. Many have left their About page with the “This is an example Wordpress page…” post which I think makes a blog looks dumb.

Great write up on the things that we can do in one month exactly. It makes everything seems much more easier as the list tell us that we only need to do one thing a day + content creation to have a successful blog.

I do think some things in the list will have a cumulative effect. For example, networking with readers and other bloggers within the same niche. We might need to reply them on other days that we might have something else to do according to your post.

:lol: , ignore me, I am just trying o mess around with everything. It was indeed a great list of to-dos to make a blog successful.

On 17 Jan 2008, 3:53 am,

Marko Novak said

I have to say this article inspired me like no article has in long time.

Must finalize my website so I can put it online ASAP!

On 17 Jan 2008, 4:19 am,

Dustin Boston said

It’s cool to see how many of these things I’m already doing! I definitely need to get around and network a bit more, though. Hmm, this post reminds me that I haven’t set up my About section again since the redesign…off to do my blog chores!

On 17 Jan 2008, 4:20 am,

Pete said

I recently had my blog reviewed by the Problogger community and thought that I was on the right track with improving it… but now after reading this article, I’ve discovered there’s soooo much more that I need to address and work on.

I can’t promise that I’ll spend the next 30 consecutive days applying the techniques discussed in this post – but I can assure you that each point will be incorporated into my blogging over the coming months.

Thanks so much for such a brilliantly motivational article!

On 17 Jan 2008, 5:20 am,

esvl said

I see that my blog might be missing a few things when I look at this post. I just dont know about the “20 articles” idea. It usually takes me a day or two just to think of a title.

On 17 Jan 2008, 9:21 am,

Adnan said

Again, fantastic article Skellie – and thanks for kicking my butt back into gear!

On 17 Jan 2008, 9:43 am,

Chad | ProFreelancin said

I don’t know how you do it Skellie…but it seems whenever I go “wow” at an article, it ends up being yours! (I don’t always check the author beforehand).

Anyways, I’ve printed this off and will follow it day-by-day for the next month. Thanks!

On 17 Jan 2008, 2:32 pm,

eve said

thanks for this, several of those items have been sitting on my to-do list and not getting done, your right, they are all important and I will get to work on them now! Thanks for the push and the ideas.

On 17 Jan 2008, 3:51 pm,

Skellie said

@ Wayne: Hehe, no, good points — and I think anyone hoping to use the list should feel free to be as flexible with it as they like.

@ Marko: That’s great to hear — good luck with the new site!

@ Dustin: Good luck with the About page. It certainly is important.

@ Pete: With this and the ProBlogger review, I think you’re on the right track :) .

@ esvl: It can be difficult, but it’s worth it.

@ Adnan: Cheers!

On 17 Jan 2008, 5:27 pm,

Jermayn Parker said

enjoyed this and could use some of the points for any website, thanks.

Will implement for future blogs and websites, ta

On 18 Jan 2008, 7:36 am,

dcrmom said

This is a great resource. Is there a quick and easy way to find your most popular posts that isn’t occurring to me? Or do you just have work back through your archives?

On 18 Jan 2008, 3:28 pm,

Erica Ross-Krieger said

Love these tips. For me, it’s bound to be more of a 60-week plan though. I’ll be ecstatic if I can find time to one thing a week…that’s 30 weeks for the current blog and another 30 weeks for the upcoming blog. And I figure by the time I get to #22,and I’ve become a regular commenter here, perhaps my blog will have gotten more popular with all the tips, and it will be cool to ask you for a guest post (that should be next fall if I’m counting right), or is it kosher to ask this? :) Either way, adore the post. Thanks.

On 19 Jan 2008, 3:02 pm,

Dan Blystone said

Great list – I’ve been an active webmaster for many years, but I am just getting started into doing my own blog. Much appreciated!

On 20 Jan 2008, 7:58 am,

Marketing Blog said

Great post and some very good information for new and established bloggers to learn from

On 20 Jan 2008, 5:02 pm,

Meteorsite SEO Firm said

This is an excellent article on blogging. It takes a further step from saying that “great content” and “great backward links” are the best tools to promote a blog. I think the best tip you gave is blogging in advanced — we really should know our blogging self better – and procrastination and laziness when it rears its ugly head.

On 21 Jan 2008, 10:01 am,

Alan said

Thanks Skellie. this is excellent. I have been blogging for just less than 31 days and I am glad I found this now! thank you very much.

On 21 Jan 2008, 4:41 pm,

Working at Home Mom said

Great post!! I have been doing the writing in advance one for a while now, I sometimes will write a huge amount of post and then on days when I do not feel like writing or am busy with stuff at home, I have things already written and I can just post it.

On 22 Jan 2008, 6:14 pm,

Skellie said

Thanks everyone — great to hear this post has been useful. Would be happy to hear updates if anyone has decided to start the 31 day plan already.

On 23 Jan 2008, 7:52 am,

esvl said

I am starting with day 6 now. My blog is already looking totally different than it used to look a week ago. I got all my most popular posts on the frontpage. I am also using more images. I got myself a professional theme and so far people that read my blog has been impressed.

On 23 Jan 2008, 5:49 pm,

Justin - YGG said

This article was a good read for me. Thank you for all the great insight.

Took quite a few tips to better myself!

Cheers!

On 16 Feb 2008, 4:49 am,

Mary Emma Allen said

Super post with lots of great info. Now to put it into action with my blogs!

On 19 Feb 2008, 8:12 pm,

Darwin said

Skellie,
Excellent blueprint for blog improvement. Timelines and daily tasks make the blogger more involved in their project.

I also think it is a great blueprint for anybody to use if they are just creating a blog. It is easier to do it right from the beginning then to make repairs later.

I would like to thank Lynn at Clicknewz for letting me know about this post.

On 20 Feb 2008, 1:43 pm,

Robert Nelson said

I like the 30 day approach with a different task for each of the thirty days

On 21 Feb 2008, 7:52 am,

Jason Peck said

Hi there,

I think there’s a lot of really useful tips on here. It’s also heartening to knowe that I already do at least one or two of them. But I’m certainly going to work through the list and see what happens.

Cheers,

On 21 Feb 2008, 10:06 am,

Irene said

Thank-you for this article! I feel lost in the blogging world sometimes…and all your tips will help me get back on track. I plan to start today with step #1!

On 21 Feb 2008, 11:28 am,

Sally Witt said

Great set of articles. Thank you for posting and sharing your knowledge!

On 21 Feb 2008, 12:05 pm,

Elaine said

This is a good approach and a good idea…

More power to everybody…

On 22 Feb 2008, 11:33 am,

Igor Escobar said

Congrats Dude! Nice Article!

I translate yout text to the portuguese language in my blog, dont worry, i put the credits on the bottom.

See ya.

On 25 Feb 2008, 10:17 pm,

Boring Market said

This is one of the best summarized pack of fresh ideas I have seen in a long time. Thanks Skellie!

On 05 Mar 2008, 7:24 am,

Jeff Jones said

Skellie,

I am only a 5 month IM “veteran” and this couldn’t come at a better time for me.

I have a blog that I’ve been working on improving and it seems that everybody has their own take on what’s important.

Having this information packaged in a step-by-step format is perfect.

Thanks for quality content,

Jeff

On 24 Feb 2010, 7:16 pm,

tifeimmeree said

Hi guys,

I know this might be a bit off topic but seeing that a bunch of you own websites, where would the best place be to host. Someone recommended I use Blue Host for $6.95 a month which seems like a great deal. Anyone here on northxeast.com using them?

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