The Bloggers Toolkit

Collis Ta'eed Essential Posts that Every Blogger Should Know

Keeping a posting schedule consistent can at times be a little taxing. There are those days when you don’t feel particularly inspired or driven or perhaps you simply don’t have the time. Hopefully you will have had the presence of mind to stock up some spare blog posts, but this isn’t always the case.

That is why every blogger should know these 9 essential posts to help fill the gaps while still delivering quality content to their readers.

But first a warning: These posts are for padding purposes only. Use them at your discretion only. Overuse will cause side effects such as causing your blog to become irrelevant, distracted or offtopic.

And now, the Posts, use them wisely fellow bloggers!

(1) The Speedlinker
The Speedlinker (named in honor of Problogger Darren Rowse) is a post where you link up a series of posts from other blogs that your readers would be interested in, usually with a brief description attached. Where you get your posts is up to you, some variations include:

  • Speedlinking purely interesting content - a weekly roundup of the best of the best for example
  • Speedlinking your top commenters - a great way to reward and please your most loyal subscribers
  • Speedlinking blogs that you want to be noticed by - trackbacks can bring traffic and attention
  • Speedlinking friendly blogs who have linked you up in the past - gotta pay back that karma

Advantages of the speedlinker are:

  • as the name suggests, its speedy;
  • its good karma; and
  • it can be genuinely useful for your readers.

An example of The Speedlinker

(2) The Quoter
When someone else has already said it best, it can be good to let them say it again… on your blog. The Quoter is a post where you blockquote an interesting point of view, extract or news snippet and add a short bit of opinion and sourcing information.

The Quoter is best used in places where you are quoting a source that your readers probably would not have come across otherwise. If you quote for example a blog that happens to also be your main source of traffic then you are making your blog redundant.

Whatever you do, make sure you provide a complete reference to the original source and don’t try to pass off the quote as your own.

An example of The Quoter

(3) The Entertainer
We all use the web for distraction, so why not help your readers distract themselves by posting an amusing video, cartoon, image or joke that you grabbed from elsewhere. The Entertainer leverages someone else’s wit to entertain *your* readers.

The Entertainer doesn’t need to be leeched either, recently here at NxE I have started purchasing cartoons from CartoonStock which will appear every Sunday exclusively here on this blog.

An example of The Entertainer

(4) The Questioner
The Questioner leverages your community of readers to generate interesting content. By posing an on-topic, interesting and conversation generating question you let the comments be the source of interest not your post.

The Questioner requires you to have at least a small core of commenters visiting the blog in order to work. If this is present then it can be not only a source of interest for your readers, but insightful for you as the blogger as well as you get to hear other opinions than your own as well as learn and get to know your readers.

An example of The Questioner

(5) The Updater
The Updater is a post that fills your readers in on some ongoing project and its associated statistics or status. It can even be used on the blog itself in which case it would take the form of relaying things like what you achieved in the last month, how many new readers and visitors came to the blog and so on.

The Updater is great because it is both informative and easy - as easy as copy+pasting really. It should however not be overused and must be applied to something your readership is interested in such as earnings reports, project progress or software upgrade status. In a sense The Updater is a news item.

An example of The Updater

(6) The Newsreader
Just heard something on the grapevine? Found an interesting press release? Or perhaps you’ve just read something in the paper. Whatever the case, the Newsreader is a post where you relay some information to your subscribers which you didn’t exactly generate but which they would be interested in nonetheless.

The big danger with the Newsreader is that if you are too far down the food chain you are simply adding to the echo effect and possibly boring your readership. The advantage is it can quick and easy and if you get in early also quite useful.

With access to enough news, The Newsreader can in fact become the staple of a blog, a classic example being TechCrunch.

An example of The Newsreader

(7) The Recycler
If you have a blog that has been around the block and back, it might be good to drag out some of those old goodies from the archives and repost them for your new readers. Make sure to add a couple of sentences of new information to keep those diehard subscribers interested and be transparent about bringing back a post from the graveyard.

I couldn’t find an example of The Recycler so here is a link to a YouTube video that I guarantee will make you a happier person instead.

(8) The Guest-Poster
Unlike the other posts listed here, the Guest-Poster needs some foresight. If you ask a few guest posters at the beginning of the month however and tell them that at some point during the month their post will go up then you’re pretty set to have something for those rainy days.

The great thing about the Guest-Poster is it benefits everyone, your guest gets an extra plug, you get a day off and your readers get some variety!

Here’s a post about Guestblogging

(9) The Announcer
The Announcer capitalises on your own local blog news, whats happening in and around your blog? Announcements can be short and sweet, informative and easy to write. The only catch is you need something announce, whether its what you plan to do in the future, a new competition, the reset of your top commenters or some other news. The more interesting and popular your blog is the more interesting your Announcer will be.

An example of The Announcer

And there you have it, 9 posts that no blogger should do without, guaranteed to get you through those long days and bouts of blogger’s block. This post of course is a post of an entirely different kind - the Linkbaiter kind. So if you’ve enjoyed it, digg it, link it, do with it as you will.



Sites that linked here...

23 Trackbacks

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What others said...

21 Comments
On 30 Mar 2007, 1:45 am,

Owen Cutajar said

*grin* Now I know why my blog is “irrelevant, distracted and offtopic” most of the time. I blog about things I find interesting, and most of the things I find interesting fall into the categories above P)

On 30 Mar 2007, 7:05 am,

Attila Borcsa said

Another great post Collis! As you know ;) I recently started a new blog, so I will keep these in mind. Thanks for sharing!

On 30 Mar 2007, 9:18 am,

thepaperbull said

Also a good idea to be mindful of your average traffic stats when using a pad post.

Tuesdays are typically my highest reader day and therefore my best opportunity of making a splash with something new. I’d reserve a pad for a slower page day (unless it was especially meaty and could capture significant interest)

On 30 Mar 2007, 9:19 am,

Dave C. said

Collis, my man, you are my savior. This post made my week and I will reciprocate later.

On 30 Mar 2007, 10:35 am,

Ronaldo said

Actually John Chow uses the recycler sometimes, he calls it Blast from the Past.

Nice post!

On 30 Mar 2007, 1:15 pm,

Collis said

ah perfect I just could not think of an example of a recycler, no matter how much I tried! Oh well that YouTube video is da bomb anyway :-)

On 30 Mar 2007, 7:06 pm,

Ann Handley said

#10: The Cute Overload. Toss up a photo of your kid, or your dog, or your kitty. Good for filler, and people love kids, dogs, and kitties.

: )

On 30 Mar 2007, 11:03 pm,

Pramit said

Great post.

I have written a couple of posts on MediaVidea which your readers might like:

http://mediavidea.blogspot.com/2007/03/what-bloggers-can-learn-from-homer.html
http://mediavidea.blogspot.com/2007/03/what-bloggers-can-learn-from-sanjaya.html

On 31 Mar 2007, 6:27 am,

Leftblank said

Ann, that might work for personal blogs, but on blogs like this one, I doubt many people will be interesting in your dog ;)

On 31 Mar 2007, 4:30 pm,

Philip Liu said

What about “the idea generator”? I think that would be a perfect title for this post! :)

On 01 Apr 2007, 5:59 am,

kayliz said

Wow. This is great - I’ve been a bit ‘under the weather’ and I admit I’ve used plenty of these in the last few days. Thanks.

On 01 Apr 2007, 3:00 pm,

Tony said

@Philip - not exactly an “idea generator”, most like a filler for when one doesn’t have the said ideas.

Though that being said, it’s good to have some padding made and ready to publish when needed. Keeps a more constant pace of blogging :)

On 03 Apr 2007, 12:01 am,

John Winslow said

Excellent post. I fell on it while out looking for ideas for blogging this past weekend.

I think it is the weather, the time change and just plain old blah days, but springtime is always a “blogging challenged” time for me.

Thanks for the IDEAS!

On 19 Apr 2007, 6:55 am,

Neil Galloway said

Whew, thanks for the post. I have been struggling of late with ideas. I generally write all original content and some days I just need a break. I read enough blogs to do the speed linking thing well.

Thanks for the great post.

On 19 Apr 2007, 7:14 pm,

Jermayn Parker said

Hey thanks for that. Great info that will help me and I am sure others as bloggers.

On 20 Apr 2007, 5:23 am,

Dcrad said

This is something I suffer from a lot, I really need to start posting more and saving things to post. I have a tonne of things that I need to write about, but alas ether no time, or the time that I do have my hands hurt so dont feel like posting (I suffer from RSI).

Its harder than I thought running a blog, anyone have any ideas how I could make mine look better as I think it looks rather horrid at the moment (apart from the CSS issues that I need to iron out)

On 20 Apr 2007, 10:46 pm,

Christi said

I wish I remembered the post title, but ProBlogger Darren Rowse has a version of “The Recycler”. I remember because I was a newer reader of his blog at that point, and he pulled something out of the past, and said so. He mentioned exactly what you did, that it was for the newer readers that he knew would appreciated him digging it up.

On 21 May 2007, 4:12 pm,

johnxia said

I was recommended to come here by another blogger , your site do have many idea and tip. I will come in here more to check out update and learn from you.

On 14 Jun 2007, 12:33 am,

Asher Anstiss said

This one makes sence “One’s first step in wisdom is to kuesstion everything - and one’s last is to come to terms with everything.”

On 20 Jul 2007, 4:57 am,

Dena said

This is a very useful and informative blog.
I’ve add it to my bookmarks.
Thanks for all the good info (found you through Yaro’s Mastermind).

On 15 Sep 2007, 7:50 am,

Siddharth Thakkar said

Wow!

Speedlinker… that almost made me smile, dunno why.

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