A logo is a very important marketing method for any business. That’s why it has to be created with intelligence and creativity. In this article, we’ll mention some of the common mistakes made while designing a logo.
Avoid Non Professional Designs
Since the logo of the company carries out its value and reflects its professionalism, don’t hesitate to invest in logo designing so that clients feel confident enough to deal with you.
Don’t Hop on The Bandwagon
When you base the design of your logo on trends, you’re basically putting an expiration date on the logo.
Since trends are ephemeral, you should go for a more unique logo that reflects the identity and authenticity of the business.
Using Raster Images
Raster images (or bitmaps) are images of a dot matrix data structure that is represented by grids of pixels. You can view them on monitors, paper, or other mediums.
The problem with raster images is that they can’t be scaled to varying sizes.
Since they are made of pixels, scaling them to different sizes makes them blurry or drastically affects the quality of the logo.
That’s why it’s always a better idea to design your logos in vector graphics in order for them to be scaled to any size.
A cleverly designed logo has the versatility to be reduced to a stamp size or enlarged to a banner size without compromising the quality.
Avoid Stock Art, Clipart, and Stock Imagery
Logos should be appealing and unique, and nothing is more abundant than stock art.
If you want to build a name as a professional logo designer, using these re-sellable templates for client work is definitely not the way.
Moreover, using these graphics may get you into legal trouble if you incorporate them in your logo design.
Always Keep the Client in Mind
Try your best to get out of your own skin and into your client’s. Make it all about the client’s wants and opinions.
Make it simple enough to grab attention and complex enough to be meaningful
If you put too much detail into your logo, it won’t be visible if it’s viewed in a smaller size when the logo is printed.
Moreover, too many details may lead to a design that’s too complicated, sends out multiple messages, and thus lacks clarity.
The other extreme is to make it too simple may deprive the logo of any meaning and make it appear vague.
Make Sure Your Logo is Appealing in Color and in Black and White
It’s true that colors are a great way of expression, but your logo should not lose its identity when it’s viewed in black and white.
In other words, your logo shouldn’t depend on colors and still look good without them.
This means that choosing the color of your design should be the last step in the process.
Use Your Fonts Wisely
Choosing a suitable font is a very vital step when you’re designing a logo.
More often than not, logos fail because of poor font choice.
To find the right font, you should match the style of the icon with the chosen font.
Make sure you get the right spacing between words, a font that’s not used in abundance but is still readable and conveys the right message for the brand, and don’t use anything that looks like it suits a children’s book.
Moreover, keep a balance between the thin and bold fonts to convey the maximum level of legibility. Being readable at extreme sizes –more extreme than you’d even predict- is a huge plus for any logo design.
Finally, don’t use too many fonts in the logo design. A maximum should be two fonts.
Do Not Plagiarize By Any Means
One of the worst mistakes you can make when you’re designing a logo is to copy another.
Sadly, this is becoming a more common phenomenon with designers wanting to save up time and get a quick buck.
But copying the logo defies the whole point of having one since each business should have its unique logo.
It also puts you at risk of facing legal troubles relating to copyright infringement and other laws.
If you follow these simple rules, you’re going to avoid mistakes made by other designers and establish yourself as one of the best logo designers on the market.