North X East

Why Design Doesn’t Matter in Blogging

I’m a designer, always have been, always will be. And despite the title of this post I do believe that design matters one heck of a lot when it comes to making an impression, being usable and creating an image. But today I visited Steve Pavlina’s blog and read that he receives 2 million visitors a month, and I looked at his blog design – which in my opinion is pretty ugly, and I thought that perhaps its an anomaly. But browsing through some of the other top blogs – TechCrunch, Gizmodo etc – and they are all about the same standard. None of them are completely offensive, but neither are they exactly demonstrating high design principles. Compare these blogs with a site like or The Washington Post, both sites which are in a similar industry and cater to similarly broad markets. The attention to detail and focus on aesthetics blows these top blogs out of the water. We all hear about how much money some of these larger blogs make, so why don’t they invest it in professional design? Who knows! Whatever way you look at it though, evidently design isn’t that important to most blog owners or readers.

Meanwhile on the subject of Steve Pavlina, if you are interested at all in blogging, you *must* go and read his most recent post Confessions of an A-List blogger, it’s fascinating reading.

And finally you may like to hear that the development of the new NxE is going well! I’m going to miss being able to put up short posts about nothing much. But such is life, onwards and upwards.

Oh and one final, final thing. I’ve been looking at the RSS subscriber graph for this blog and I noticed one bizarre trend. The growth rates have no correlation to the amount of posts that I put up a week. In fact the subscriber growth is very steady, even after I cut back from 1.5 posts a day to 1 every 3-4 days. Strange huh?

Liam Cavanagh

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